Post by account_disabled on Dec 27, 2023 18:48:18 GMT 8
Together with McCann Worldgroup, Buitoni has launched a web series that reminds us of the power of its Bella Napoli pizzas to unite people even in the most surreal and uncomfortable moments. The episodes of this online series, which does not lack touches of humor, represent situations that start with the same (and terrifying) phrase: "We have to talk . " Thus, we see a man tell his partner that his mother is moving into his house and a boy tell his colleague that he is dating his mother. Confessions that, although they generate tension and an argument at first, when cutting Buitoni 's pizza the atmosphere relaxes and understanding and empathy come to the fore. The campaign responds to the brand positioning "Let's eat first" , with which the company defends that food has the power to open hearts, forge relationships and unite people. Buitoni's web series, filmed in France, will consist of 6 episodes that users will be able to see on its YouTube channel, and includes executions for television, point of sale and social networks.
Spot 20″ by Buitoni: “We have to talk” If you do not display the embedded video correctly, click here . Episode 1 “We need to talk” If you do not display the embedded video correctly, click here . Episode 2 “We need to talk” If you do Phone Number List not display the embedded video correctly, click here . McCann is behind the creative for the campaign, which is coordinated and co-produced by Craft and Antiestático and post-produced by Craft. Noémie Saglio, filmmaker, actress and screenwriter, known for directing the Netflix series Connase, has been in charge of directing. The campaign will have a presence in Spain, France, Italy and Switzerland . Data sheet: Agency: McCann Worldgroup Advertiser: Buitoni Product: Bella Napoli Countries: France, Spain, Italy and Switzerland Title: “We have to talk” Client contact: Felipe Antón, Géraldine Baudron, Malena Cutuli, Guillaume Gachet, Mònica Riera.
Creative team: Adrian Botan, Mara Vidal, Carlos Navarro, Antonio de Dios, Aitor García Business team: Tara Kar, Alex Von Puttkamer Project team Santiago Martínez, Elisa López Planning team: María Goñi Integrated production director: Paloma Adrien Executive producer craft: Rossana Noceloni Business director EMEA craft: Mathilde Paquereau Project manager craft: Yanina Pérez PRODUCER Producer: Antiestático Director: Noémie Saglio DOP: Valentin Vignet Executive producers: Matias Dumont & Mariana Biquard Production director: Carola Bisci Producer: Mila Gómez Acevedo Post coordinator: Elena Vergel Editor: Perig Guinamant MUSIC Sound producer: A Mugshot Song title: Time Bomb Composer: Arthur Abrami, Bruno Zibordi, Maurício Herszkowicz CRAFT POST- PRODUCTION Post-production director: Vanessa Pizarro Post-production coordinator: Mónica Colomer Post-production studio: Craft Sound studio: Craft – Tellary.
Spot 20″ by Buitoni: “We have to talk” If you do not display the embedded video correctly, click here . Episode 1 “We need to talk” If you do not display the embedded video correctly, click here . Episode 2 “We need to talk” If you do Phone Number List not display the embedded video correctly, click here . McCann is behind the creative for the campaign, which is coordinated and co-produced by Craft and Antiestático and post-produced by Craft. Noémie Saglio, filmmaker, actress and screenwriter, known for directing the Netflix series Connase, has been in charge of directing. The campaign will have a presence in Spain, France, Italy and Switzerland . Data sheet: Agency: McCann Worldgroup Advertiser: Buitoni Product: Bella Napoli Countries: France, Spain, Italy and Switzerland Title: “We have to talk” Client contact: Felipe Antón, Géraldine Baudron, Malena Cutuli, Guillaume Gachet, Mònica Riera.
Creative team: Adrian Botan, Mara Vidal, Carlos Navarro, Antonio de Dios, Aitor García Business team: Tara Kar, Alex Von Puttkamer Project team Santiago Martínez, Elisa López Planning team: María Goñi Integrated production director: Paloma Adrien Executive producer craft: Rossana Noceloni Business director EMEA craft: Mathilde Paquereau Project manager craft: Yanina Pérez PRODUCER Producer: Antiestático Director: Noémie Saglio DOP: Valentin Vignet Executive producers: Matias Dumont & Mariana Biquard Production director: Carola Bisci Producer: Mila Gómez Acevedo Post coordinator: Elena Vergel Editor: Perig Guinamant MUSIC Sound producer: A Mugshot Song title: Time Bomb Composer: Arthur Abrami, Bruno Zibordi, Maurício Herszkowicz CRAFT POST- PRODUCTION Post-production director: Vanessa Pizarro Post-production coordinator: Mónica Colomer Post-production studio: Craft Sound studio: Craft – Tellary.